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Thoughtful Beauty

Our Hair & Skin Care products are thoughtfully made to be kind on your body and reduce impact on the environment. All our products contain key ingredients from nature and are Free from Parabens, Sulfates and Mineral oils.

Where to find our Products

CLICK ANY STORE NAME BELOW TO SHOP:

1. Our online store

2. Selected Pick n Pay Stores

3. Selected Clicks Stores

4. Takealot

5. Art of Superwoman

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Read our Blog for Beauty Tips

Our Blog is aimed at creating a safe space to walk the beauty journey with kindness and helpful tips. It is also a platform for some engaging content on the socio-political elements of beauty, and how we are determined to shift them positively.

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Our Story

We are not here to to fix you, your hair and skin, or how you choose to nurture them. We are here to simply expand your options, which you can choose to take or not to take; a daily choice really. Beauty on Your own terms means this: whatever the highest expression of yourself is, we are committed to meeting you there

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Tomorrow, I’ll be at the table when company comes. Nobody’ll dare say to me, “Eat in the kitchen,” then. Besides, they’ll see how beautiful I am, and be ashamed

L. Hughes

Look beyond your tasseled caps and you will see injustice. At the end of your fingertips you will find cruelties, irrational hate, bedrock sorrow and terrifying loneliness. There is your work.

Dr. M. Angelou