Every year, the GLAMOUR Women Of The Year Awards celebrate phenomenal women who redefine industries and this year’s Beauty Game Changer winner has truly transformed the landscape of beauty as we know it. Masodi Beauty Founder, Liz Letsoalo, is the GLAMOUR Women of the year Award: Beauty Game Changer Winner for 2025.
The prestigious awards ceremony, headline-sponsored by Bernini and hosted by the incomparable Hulisani Ravele, took place at Hyde Park in Johannesburg on Saturday, 22 November 2025. The evening brought together an inspiring room of industry leaders across Beauty, Healthcare, Entertainment, Storytelling, Business, and beyond.
A Vision Beyond Beauty
In an industry long defined by conventional standards and one-size-fits-all approaches, our Beauty Game Changer dared to ask: Who are we missing? Whose needs are overlooked? And most importantly, what shared successes and beauty experiences do we miss out on because we have chosen to inherit unsubstantiated, divisive beauty norms?
She’s more than a creator, she’s a champion for representation. Her brand’s products don’t just look gorgeous on the shelf they work for people of all ages, hair types, and identities. She’s turned inclusivity from a buzzword into a business imperative, proving that beauty truly thrives when everyone can see themselves reflected in it without bias, with no one considered an afterthought, especially black women.
Changing the Beauty Game
This milestone also marks the beginning of a new chapter, introducing the NEW: Masodi Active Hair Care Range; a brand and product re-launch to signify a brand ready for the global stage. Inspired by the same values of conscious beauty, efficacy, and care, this range was created to support real hair needs with thoughtful, high-performance formulations. It reflects a future where beauty is intentional, results-driven, and rooted in wellness.
“In an era of conscious consumerism, the Founder of Masodi Organics, Liz Letsoalo, is championing clean, ethical, African-made beauty that honours our roots and restores our glow. Her work celebrates the richness of Black womanhood and redefines beauty as wellness, confidence, and community care. She is pioneering a future where beauty is conscious, inclusive, and proudly homegrown. She is leading beauty with a mission.”
Masodi continues to set new standards, where purpose meets performance, and beauty begins at the root.
To GLAMOUR SA, an iconic publication that beauty enthusiasts look to for inspiration and trends, thank you for the incredible recognition of our work.
